Blogs about

Google

You may not be aware of this, but Hedgehogs are big fans of sharing industry knowledge and insights - particular in marketing and advertising. Scroll on to view our insights across a variety of marketing topics and guides to help you build your in-house marketing expertise.

How to Structure Performance Max Campaigns in 2024

April 15, 2024

Josh Berg

How to Structure Performance Max Campaigns in 2024

Performance Max (or PMax for short) campaigns have made it significantly easier for businesses to run ads across all Google channels. They are a one campaign way to run on all Google platforms - Search, Display, Shopping, Discover, Gmail, YouTube.In the digital marketing world, staying ahead of the curve means leveraging the latest tools which can often lead to better ROI. Performance Max campaigns on Google Ads are a good example of this - if you get them right, your return on investment can be significant. This guide will outline how to set up Performance Max campaigns effectively in 2024.‍

April 29, 2022

Josh Berg

Effective Keyword Research Techniques

Every day, Google receives approximately 5.4 billion searches from around the world. As a result, it's natural to want to optimise your content for Google in order to target the individuals who are most likely to engage with your business.This is when keyword research and choosing the best SEO keywords come in. Read on to discover techniques for conducting an effective keyword search

The Ultimate Google Ads 101 Guide for Small Business

September 29, 2021

Josh Berg

The Ultimate Google Ads 101 Guide for Small Business

This blog is part of a content series helping small businesses to get set up for digital marketing best practice.You’ll find a guide for each of the major channels that are consistently used amongst each of my clients.I will be releasing a guide per week.One key area of focus is Google Ads, and rightly so. If you’re selling online then there’s a high chance that you’ve considered running some Google Ads. I mean, why not, it’s the fast train to the top of Google!Oh, and everything below can also be used for Bing. Bing!? Yes, people do use Bing and it’s about half the price of Google Ads.So, let’s get started.‍

The Ultimate Content Marketing Guide for Small Business

July 30, 2021

Josh Berg

The Ultimate Content Marketing Guide for Small Business

This blog is part of a content series helping small businesses to get set up for digital marketing best practice.You’ll find a guide for each of the major channels that are consistently used amongst each of my clients.One key area of focus is Content Marketing, and rightly so. If you’re selling online and you aren’t producing content then you likely have a big gaping hole to fill! Not only will it provide value to your customers and extra opportunity for touch points, but it will tickle Google in just the right way to help boost your search performance.So, let’s get started. This piece is written with a focus on blog content, with mentions of video and audio (e.g. podcast) content throughout.‍

The Ultimate SEO / Google Guide for Small Business

May 26, 2021

Josh Berg

The Ultimate SEO / Google Guide for Small Business

This blog is part of a content series helping small businesses to get set up for digital marketing best practice.You’ll find a guide for each of the major channels that are consistently used amongst each of my clients.I will be releasing a guide per week.One key area of focus is SEO / Google / Organic Search, and rightly so. If you’re selling online and you haven’t set up your SEO appropriately then you’re not going to be appearing on Google, Bing, etc. when your customers search for you.So, let’s get started.

Website Analytics 101 for Small Business

May 12, 2021

Josh Berg

Website Analytics 101 for Small Business

This blog is part of a content series helping small businesses to get set up for digital marketing best practice.You’ll find a guide for each of the major channels that are consistently used amongst each of my clients.One key area of focus is website analytics, and rightly so. If you operate in the online world then you need to have an understanding of your website analytics. It is essential for reporting and optimising - two crutches of success for any business that has an online presence.So, let’s dive into things.‍

Why New Businesses Should Look At The Marketing Funnel From the Bottom Up

June 28, 2019

Josh Berg

Why New Businesses Should Look At The Marketing Funnel From the Bottom Up

Okay, let’s talk about funnels. It’s the central point of most marketing and sales conversations. And it’s generated its position with good reason – it’s a guiding force for the messaging, data gathering and appeals that you want to make when hoping that an individual will take action.So, here’s the standard funnel. It makes sense. Each stage of the funnel – from top to bottom – indicates the size of the group of individuals in each stage. After all, we are funnelling individuals through a variety of appeals and messages to have them land in the stage we desire – generally, a paying customer.

Blogs about

Google

How to Structure Performance Max Campaigns in 2024

Effective Keyword Research Techniques

The Ultimate Google Ads 101 Guide for Small Business

The Ultimate Content Marketing Guide for Small Business

The Ultimate SEO / Google Guide for Small Business

Website Analytics 101 for Small Business

Why New Businesses Should Look At The Marketing Funnel From the Bottom Up

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