1. Introduction

Accelerate Automotive is a premium automotive service and repair centre specialising in European vehicles. With a commitment to high-quality service, skilled technicians, and a customer-first approach, Accelerate Automotive ensures that every vehicle receives the best possible care.

2. Challenges Faced

Accelerate Automotive came to Hedgehog Marketing with several challenges:

• Underdeveloped Marketing Function: Their marketing efforts were limited, lacking a cohesive strategy across digital platforms.
• Website Limitations: Their website was not optimised for user experience (UX), conversion rate optimisation (CRO), or search engine optimisation (SEO), resulting in missed opportunities to capture leads and engage visitors.
• Low Online Visibility: They needed help gaining visibility in search engines and driving meaningful traffic to their website.

3. Goals and Objectives

With Hedgehog Marketing’s guidance, Accelerate Automotive aimed to:

• Build a Comprehensive Marketing Function: Develop an in-house marketing strategy focusing on Google Ads, SEO, and content creation (blogs, social media, newsletters).
• Rebuild the Website for Growth: Improve the website’s UX, CRO, and SEO to enhance user engagement and lead generation.
• Increase Online Presence: Drive traffic and boost visibility in search engine rankings through local SEO, social retargeting and paid Google Ads campaigns.

4. Strategy and Approach

Hedgehog Marketing provided a multi-tiered approach, guiding Accelerate Automotive in building and optimising their marketing:

• Google Ads and SEO Strategy: We coached their team on building and managing Google Ads campaigns and developed an SEO strategy focused on increasing organic search traffic.
• Content Creation: With Hedgehog’s support, Accelerate Automotive developed a content calendar that included regular blogs, social media posts, and email newsletters to engage their audience and provide valuable insights.
• Website Redesign: Hedgehog advised a complete website rebuild, focusing on improving user experience (UX), optimising conversion rates (CRO), and enhancing SEO. The new design prioritised smooth navigation, a clear call to action, and a mobile-first approach to capture leads more effectively.

5. Results

With Hedgehog’s guidance and support, Accelerate Automotive experienced substantial growth:

• Increased Online Traffic: The SEO and Google Ads campaigns drove significant increases in website traffic and online inquiries.
• Higher Conversion Rates: The website rebuild improved user experience and conversion rates, turning more visitors into leads.
• Successful Content Strategy: Regular blogs, newsletters, and social media engagement positioned Accelerate Automotive as a trusted voice in the automotive industry, leading to increased customer retention and new client acquisition.

6. ‍Conclusion

Hedgehog Marketing’s consulting, coaching, and technical support enabled Accelerate Automotive to build a robust in-house marketing function. From optimising their digital presence to revamping their website for maximum performance, Hedgehog’s expertise has helped Accelerate Automotive achieve significant growth and establish a strong foothold in the competitive automotive market.

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