1. Create Relevant and Engaging Content Aimed at Your Target Audience
One of the easiest ways to make your small business stand out is by creating high-quality content. Just make sure the content you're creating is relevant to your target audience and engaging enough to keep their attention.
The world is content obsessed. That’s where eyeballs are and that’s where you want to grab attention. It will help you build out your potential buyers audience.
For instance, if you are marketing your business in the fashion industry, you should write about the latest fashion trends and new collections.
As a small business owner, you don't have to be a professional writer to create content. If you know how to write a blog or an email, you can easily put it to use as long as you put in some genuine effort.
The key is to make sure you are providing value to your target market. By doing so, you create a sense of goodwill and increase the likelihood of being remembered by your target audience when it comes time to buy.
Learn more about Content Marketing in my dedicated guide.
2. Make Use of Free Digital Marketing Tools
There are many free digital marketing tools available at your disposal. For instance, you can use Google Analytics to track your website traffic and Google Search Console to measure the terms that people use on Google to find your website. You can also use these free tool to measure your search traffic and conversions.
Another great free tool is Google Keyword Planner. You can use it to check on your search traffic and keyword difficulty. It can also provide you with a list of trending keywords that are relevant to your business. This can be helpful to understand the intent there is for your products, how many monthly searches there are for them and how much it would cost to bid on these terms.
With these free digital marketing tools, you can monitor your digital presence and learn more about your target audience.
Learn more about Google Ads and Google Search in my dedicated guides.
3. Use Social Media to Share Your Content
Social media is one of the most popular ways to market a small business. It's cost-effective, and you don't have to spend on traditional advertising to start using it.
One of the best things about social media marketing is that it is easy to measure your results. With some basic knowledge of social media, you can learn a lot about your target audience once you start using it.
When it comes to social media, you have all the options at your disposal. You can use social media to promote your business, interact with influencers and consumers, and more.
If you are just going to start with one, you may want to consider Instagram or TikTok as this is where most eyeballs are these days. In fact, for the first time ever Facebook has reported a decline in the number of active users. By entering the world of these channels, you will also get yourself set up to effectively run ads.
A guide on social advertising is on the way!
Final Thoughts
Digital marketing is not as expensive as you may think. In fact, you can learn ways to create a stronger digital presence even if your budget is small. That's why you shouldn't take a "wait and see" approach when it comes to digital marketing. Put some time and effort into learning more about digital marketing. Feel free to browse my catalog of digital marketing guides made specifically for small businesses.
But if you feel that you need more help with your digital marketing campaign, I will be happy to assist you. We are a digital marketing consultant for small businesses in Australia. From selling products to building brand awareness, generating leads, booking appointments, building an email list or offline support, we can help you achieve your online objectives. You can check out my services here.
