Claude does the heavy lifting. Trainers check your work.
One ad for every stage
Your customers are on Facebook and Instagram every day. When they start shopping for what you sell, Meta fills their feed with ads for it, and your ads and landing page tell it who to show yours to.
Meta doesn't need you to pick audiences any more. It reads your creative and works out who it's for. So you make an ad for every stage of awareness, and Meta shows each one to the people it's right for. Here are five of our own, one for each stage.
Short videos, 1 to 4 minutes each. Watch one, do it, move on.
Who to reach, what to offer and what to spend. Your agents write up your plan.
3 lessonsYour agents make your image and video ads. You choose what runs.
5 lessonsYour agents build a simple page for your ads to send people to.
5 lessonsWe walk you through Ads Manager, click by click. Your agents draft the campaign.
8 lessonsYour agents read your numbers each week. You make the call.
5 lessonsYour strategy agent writes the plan for your account, at your real budget.
What a good plan looks like, and the questions to push back with.
Save it once, and every agent reads it before it makes anything.
Why broad audiences work on Facebook and Instagram, and the five stages of awareness.
Use AI to find the angles worth testing for your business.
Approve what's right and fix what's off before any ads get made.
Turn your brief into image and video ads for every stage.
Keep the strong ones, pick your hooks and cut what won't work.
When your main website will do, and when a page for this campaign pays off.
Plan a landing page that matches your ads, or improve your own site.
Your agents build the whole page from your brief. No coding or designer needed.
Look at it and ask for changes in plain English. Your agents make them.
Put your page online so your ads have somewhere to send people.
Campaigns, ad sets and ads: where everything lives in Ads Manager.
Make sure the Meta Pixel counts your leads and sales properly.
Pick the right objective, name it and set your budget.
Your audience, age, placements and budget, set up the simple way.
Add your images, primary text and headline, and switch off the extras.
Or let your agents build the whole campaign in your account for you to check.
A pre-launch checklist that catches the things that quietly waste money.
Hands off while Meta learns, and what to watch in the first few days.
The few numbers that matter: spend, results, cost per result, CTR and frequency.
Why your results swing, and how to compare weeks fairly.
A ten-minute weekly report and the levers worth pulling.
When to judge an ad, how much to change and when to leave it alone.
Keep finding new winning ads without breaking the ones that work.
AI Done with your AI agents in Claude. The rest are in the ad platform, or the thinking behind it.
Every path starts with 7 days to explore, free.
Learn at your own pace, with trainers on call.
Free for 7 days, then the full course and your AI agents unlock when you join. Join before they end and your first month is half price, $98.50. Cancel any time.
Six private sessions inside your own Meta ad account.
In 3 payments, or $5,450 + GST paid upfront.
For franchises and networks of 30+.
Groups of 30+, from $15,000 for 30. Your own private portal and live sessions.
Answer 6 quick questions to see if training's the right fit for you.
Your result is on the next screen. We'll follow up with the right program for you.
This training was built for teams like yours.
🎁 Free when you book: sample ads made for your business - and we'll show you how to make them yourself.
Free. 25 minutes. No obligation.
A few ads we've made recently →
Learn to run your own Meta and Google ads with short videos, your own AI marketing team and live calls with our trainers every week.
Then $197 a month. Join before your free week ends and your first month is half price.
Teams of 6+ typically need group sessions, role-specific training, and a tailored rollout. Tell us about your team and we'll put together a custom proposal.
“Invest the money and do it.”
1 to 4 minutes each, built in your own account.
Bring your account and your questions.
From the businesses we train.
Their in-house team learned to run Meta Ads alongside Google Ads, growing reach and retargeting as the brand moved into national retail.
“Hedgehog's coaching and support has been vital in GluteGuard's growth.”Cass Green, Product Manager, GluteGuardRead the GluteGuard story →
Josh, Teddi, Kelvin and Yesica run the live calls and answer your questions.
Some teams spend as little as $500 a month, others much more. It's paid straight to Meta. Not sure? Use the calculator to see what your budget should bring in.
Both. Meta runs ads on Facebook and Instagram from one place, so this Meta Ads course covers both. Self-paced is the step-by-step course with live calls. The Personalised 1-1 is Meta Ads coaching: a senior trainer works with you inside your own Business Manager for 8 weeks.
No. You start with how we think about ads, then make your first ads with the AI agents. If you already run Facebook ads, skip ahead to what you need.
No. The Build your campaigns module starts with finding your way around Business Manager and checking your Pixel. If you already have one, you build in it, and on the 1-1 your coach looks over what's there first.
No. We're based in Melbourne, and every lesson, live call and 1-1 session is online, so it works anywhere in Australia. You share your screen and work in your own Business Manager.
Most teams start on Meta. Google suits urgent searches, like emergency plumbing.
A Claude Pro account, about $30 a month, connected to your own ad account.
On Self-paced, whenever you are ready. On 1-1, you run it yourself by week 8.
Your business name, email and website. Your portal opens straight away, and we make five ads for your business. The rest of each course and your AI agents unlock when you join.
Explore free for 7 daysNo card. Five free ads.
Explore free →