1-1 training · 2 months6 live sessionsYour Business Manager
Meta Ads training - 1-1 in your own Business Manager
1-1 Meta Ads training and coaching inside your own Business Manager - for business owners and marketers who want to stop boosting posts and start running Facebook and Instagram campaigns that convert. Two months, six live video sessions, delivered Australia-wide. No pre-recorded course, no generic slides.
You'll walk away knowing how the algorithm rewards good creative, why your account's structured that way, and what to test next - with us on call for as long as you need.
No retainers·No lock-in contracts·Your Business Manager, always·Feed · Stories · Reels · Retargeting·Real accounts, never a demo·6 sessions, 2 months·10 years in business·No retainers·No lock-in contracts·Your Business Manager, always·Feed · Stories · Reels · Retargeting·Real accounts, never a demo·6 sessions, 2 months·10 years in business·
Meet your trainers
Never a junior. Never outsourced.
Every session is 1-1 with Josh or Teddi - never a call centre, never a rotating account manager.
Josh Berg
Founder & Head of Strategy
Ex-Google, 15 years in digital marketing, and has worked with hundreds of teams on Meta Ads. He built this program because he'd rather teach people their own Business Manager than gatekeep it.
Teddi Russell
Head of Training & Implementation
Runs the day-to-day delivery of the program - pacing sessions, auditing Business Managers, and making sure nothing falls through the cracks from kick-off to hand-over.
Is this training right for you?
Answer 5 quick questions to see if training's the right fit for you.
What best describes your role?
How big is your marketing team?
Are you currently running Meta Ads?
What's your main goal?
What's your monthly marketing budget?
Last step: how can we get in touch with you?
Your result is on the next screen. We'll follow up with the right program for you.
Please enter a valid email address.
No spam, no mailing list. We'll only use this to follow up about your training.
✓
You're a great fit.
This training was built for teams like yours. Grab a free intro call with Josh to discuss your training program.
Our 8-week training program - from $5,950 + GST for one channel
A senior Hedgehog marketer audits your account, builds the strategy with you, then trains you hands-on inside your own account over eight weeks. One-on-one, at your pace.
Ad Foundations is quoted including GST. The training program is quoted excluding GST.
For larger teams, we have a custom program.
Teams of 6+ typically need group sessions, role-specific training, and a tailored rollout. Tell us about your team and we'll put together a custom proposal.
✓ No obligation✓ Response within 1 business day✓ We'll tell you if we're not the right fit
How we work
Things we're about.
What we actually care about - and what you can hold us to.
Live by week 2. Independent by week 8.We know 8 weeks is a long time. We care about outcomes, and that's how long it takes to get your Meta account properly up and running.
Custom strategy, never cookie-cutter
Your Meta strategy is built around your business, your customers and your margins - not copied from the last client. Cookie-cutter is the churn-and-burn approach, and it never holds.
Practical learning, in your Business Manager
You learn by doing - building real campaigns in your own Business Manager and getting them live. Not watching someone else's demo.
The numbers that matter
Cost per lead. ROAS. Creative fatigue. We teach you the handful of metrics that drive decisions - and give you permission to ignore the rest.
Good creative, good hooks
We show you how to make thumb-stopping creative and hooks that actually convert - built to earn attention, not just fill a feed.
Around as long as you need us
The goal is your independence. But if you ever want backup - a check-in, a second opinion - we're right here.
Your 2-month journey · kick-off to independent
Four modules. Six 1-1 sessions. You leave running it yourself.
A guided 1-1 program inside your own Business Manager, built around four modules over eight weeks - each bubble is the week it runs. Click any module to see what's inside.
4 modules6 1-1 sessionsLive on real budgetSkills yours forever24-hour email support
Week0
Module 1Discovery & Business Alignment
Your custom strategy
You leave with your strategy - structure, audiences and messaging - plus your AI toolkit installed.
STRATEGY
A deep-dive into your business - your goals, your customers, what makes you different - then a Meta Ads strategy built for it. We also set you up with our AI tools (Claude).
Week 01-1 sessionKick-off & a deep-dive into your business, your customers and what makes you different, then your Meta Ads strategy. Set up with our AI tools.
You leave with: your strategy - structure, audiences and messaging - plus your AI toolkit installed.
Week1
Module 2Creative & Landing Pages
Make your ads & landing pages
You leave with scroll-stopping creative and landing pages, ready to launch.
❤
This is where most of your results come from. We build your ad creative, copy and landing pages together - produced fast with AI, so you can make more yourself in hours.
Week 11-1 sessionAd creative, copy and landing pages - built together, produced fast with AI.
You leave with: scroll-stopping creative and landing pages, ready to launch.
Week2
Module 3Platform 101 + Campaign BuildCampaigns go live
Launch day
You leave with your campaigns live on real budget, and you at the controls.
f
🚀
Audiences, tracking and campaign build, set up the right way. You build the campaigns, you press go - we're right next to you the whole time.
You leave with: your campaigns live on real budget, and you at the controls.
Weeks3–8
Module 4Report & Optimise
Practice makes perfect
You leave with a live, optimised account and the confidence to run it without us.
A simple rhythm: a session with us, then a week running your ad account yourself. By the end, running it without us feels completely normal - because you've already been doing it.
Week 3Self-runYou run it - campaigns live, real data gathering.
Week 41-1 sessionRead your reports & optimise together.
Week 5Self-runYou run it - optimisations take effect.
Get your Business Manager organised properly - ad accounts, pages, pixels and permissions all in the right place from day one.
02
Campaign structure and objective selection
Learn how Meta's campaign structure works and how to choose the right objective - awareness, traffic, leads or conversions - for each goal.
03
Custom, Lookalike and Saved audiences
Build audiences from your customer data, website visitors and engagement, then create lookalikes that find more people like your best customers.
04
Creative testing frameworks
Set up structured creative tests so you know which images, videos, copy and formats perform - and can scale the winners with confidence.
05
Meta Pixel and conversion tracking
Install and verify your Pixel, set up standard and custom events, and make sure Meta's algorithm has the conversion data it needs to optimise.
06
Lead generation forms
Design native lead gen forms that reduce friction and capture quality leads without sending people to a landing page.
07
Placement optimisation across platforms
Understand how ads perform across Feed, Stories, Reels, Marketplace and the Audience Network, and when to let Meta auto-place vs. manual control.
08
Campaign scaling strategies
Learn when and how to scale - horizontal scaling with new audiences, vertical scaling with budget increases, and how to avoid resetting the learning phase.
09
Budget management and bid strategies
Set campaign and ad set budgets effectively, understand cost caps vs. bid caps, and know when to use each strategy.
10
Reporting and performance analysis
Read your results beyond vanity metrics - cost per lead, ROAS, frequency, and attribution windows that tell you what's actually working.
AI, used properly
Human taste, supported by AI tooling.
You'll learn to use AI the way we do - to move faster in your account, not to replace your judgement.
Creative at scale
Produce ad variations and hooks fast with AI - and build the judgement to bin the slop before it ships.
Actions, not chat
AI that drafts campaigns, flags creative fatigue and surfaces quick wins - inside your Business Manager, not in a chatbox.
Data in plain English
Ask your account a question and get a straight answer - without living in Ads Manager reports.
Taste stays human
Knowing which creative is actually good - not just on-brand - is a judgement call, and it's the skill we train hardest.
What's included
Everything you need. Nothing you don't.
2 months6 sessions · live video · Australia-wide
Your Business Manager
✓
6 x 1-1 live sessionsScreen-shared video calls with Josh or Teddi - never a pre-recorded webinar.
✓
Built in your real Business ManagerCampaigns, Pixel and audiences set up properly as we go.
✓
Every session recordedRewatch anything later, with searchable transcripts.
✓
24-hour email supportA real answer within one business day, for the full two months.
✓
Your own AI toolkitInstalled and configured for your Meta Ads workflow.
Part of our Training program - add a second channel later at a reduced rate, since we've already learned your business.
Who it's for
Who this training is for. And who it isn't.
We'll tell you honestly if we're not the right fit - that's exactly what the fit quiz checks.
This is for you if...
You're done boosting posts - you want a real plan and the skills to run it.
You've inherited a Business Manager - and need to take control of it.
You're already running campaigns - and creative fatigue is eating your results.
You're bringing Meta Ads in-house - and want it set up right.
Probably not, if...
You don't want to touch the account - we teach; we don't take over.
You want a 2-hour crash course - skills take 2 months, not 2 days.
No budget behind Meta Ads yet - theory alone doesn't stick.
You've already got a specialist - and they're running it well.
Real results
Not hypotheticals. Here's what happened.
3,000+
Pharmacies nationwide
Consumer health · Australia-wide
GluteGuard
Meta Ads paired with Google Ads and hands-on training, so the in-house team could run paid social themselves - scaling reach and retargeting as the brand grew into national retail.
"Hedgehog helped my organisation revamp our Meta advertising with bespoke advice and training sessions. The team was thorough, flexible, and made complex concepts easy to understand."
JP
Joel Parker
Thorne Harbour Health
★★★★★
"I highly recommend Josh and the team if you are looking for expert advice on Meta Ads, marketing strategy, Google Ads and much more."
AF
Anthony F
Lower Lipid
★★★★★
"Hedgehog's flair for digital marketing strategy is second to none. An expert in Google Ads, Facebook Ads, website SEO and content strategy."
KH
Kerri-ann Hogan
Narangba Timbers
★★★★★
"Hedgehog's coaching and support has been vital in GluteGuard's growth. They are a critical part of our business."
CG
Cass Green
Product Manager, GluteGuard
★★★★★
"The team at Hedgehog didn't just tell us what to do - they taught us how to do it ourselves."
AW
Ange Wall
Accelerate Automotive
★★★★★
"Hedgehog is methodical and has a brilliant understanding about what organisations really need and want."
SO
Scott O'Halloran
The Timber Yard
FAQ
Common questions about Meta Ads training.
How long does Meta Ads training take?
The program runs over about two months across four modules - Discovery & Business Alignment, Creative & Landing Pages, Platform 101 + Campaign Build, and Report & Optimise - with six 1-1 sessions. Campaigns go live around week two; then you run on real budget while we optimise together and hand over. We pace it around your availability.
Do I need an existing Business Manager?
No. If you're starting fresh, we'll set up Business Manager, your ad account, Pixel and audiences from scratch. If you have existing setup, we audit what's there and restructure where needed. Either way, you end up with a clean, well-structured account you fully own.
Does this cover creative production?
We focus on the strategy and mechanics - what creative to test, how to brief it, how to test it, how to read the results. We can recommend creative partners or help you brief your existing designer, but production sits outside the training scope.
Can you help with lead gen vs. e-commerce specifically?
Yes. We tailor the training to your business model. Lead-gen businesses focus more on Lead Gen Forms, landing pages and CRM integration; e-commerce focuses on catalog, DPA, conversion API and ROAS. Either way, the fundamentals are the same.
What happens after training ends?
You'll have the strategy, setup and skills to run Meta Ads independently. If you want ongoing backup, our Support Program gives you monthly check-ins, performance reviews, and direct access to your trainer - plus Hilda AI monitoring your campaigns. There's no lock-in; cancel any time.
Is this a Meta Ads course, or 1-1 coaching?
Honestly, a bit of both - and not quite either. It's not a pre-recorded course you watch alone, and it's not generic classroom coaching. You get 1-1 video sessions with a real trainer, working inside your actual Business Manager on your actual campaigns. Think coaching with a curriculum.
Do you run in-person Meta Ads classes in Melbourne?
No - and we'd rather be upfront about that than promise something we don't deliver. Every session is live 1-1 video, delivered Australia-wide and internationally, inside your own Business Manager. Most clients find this works better than in-person: you can screen-share your real campaigns and rewatch any session afterwards.
Do I need marketing experience to join this Meta Ads coaching program?
No. We've trained complete beginners and people who've run ads for years. The sessions are paced to you - if you're new, we spend more time on the fundamentals before you touch the account; if you've got experience, we move straight to what's actually holding your results back.
Meta Ads training
Ready to own your Meta Ads?
Two months, six 1-1 sessions, inside your own Business Manager. Take the 30-second quiz to see if it's a fit — we'll send pricing through before any call.
