SEO & AI Search Training
The only program that trains you 1-on-1, inside your own accounts, with live data.
Not waiting on an agency's SEO report you can't read. Actually doing the keyword research, optimising the pages, and structuring your site so you rank on Google and get cited by AI, all inside your own website and tools.
Answer 5 quick questions to see if you're a fit.
Your result is on the next screen. We'll follow up with the right program for you.
No spam, no mailing list. We'll only use this to follow up about your training.
This training was built for teams like yours. Grab a free intro call with Josh to discuss your SEO training program.
Free. 25 minutes. No obligation.
Timing doesn't have to be locked in today. Grab a free intro call with Josh and you can map out what makes sense from here.
Free. 25 minutes. No obligation.
Teams of 6+ usually need group sessions, role-specific training, and a tailored rollout. Book a free intro call with Josh and he’ll scope it around your team.
Free. 25 minutes. No obligation.
What makes us different
Here's how we stack up against the two most common alternatives.
| Approach | Group Training | Hedgehog | Traditional Agency |
|---|---|---|---|
| Model | One-to-many, not personalised | Done with you | Done for you |
| Cost | Cheaper, but generic | One-off investment | Expensive retainers |
| Strategy | No custom strategy | Bespoke strategy | Cookie cutter |
| Creative | Advisory only | Mass-produced with AI, still high quality | Low volume, high price |
| Flexibility | Fixed class times | In your own time | Rigid contracts |
| Support | In-person only, no replays | Holistic, ongoing option | Only while you pay |
← Swipe to see all columns →
Who's training you
Has worked with hundreds of marketing departments. Specialises in understanding the unique nuances of each business, and runs the creative side of every program.
Trains you on the platforms, the systems, the AI and the reporting. Makes the technical side feel simple.
Modern search rewards the page that mirrors the query and backs it up. You'll learn to echo the searcher's words in your title, meta and headings, then prove it with the structure Google and AI trust, schema, FAQs and real E-E-A-T.
A real question, typed into Google or asked of AI.
Your title and meta mirror the exact search.
Headings match, and structure proves it.
That match, query → title & meta → headings → structured proof, is what ranks you on Google and gets you cited in AI answers like ChatGPT, Perplexity and Google's AI Overviews. It's the core of what you'll build, powered by the keyword research tools you'll learn to drive.
Google and AI don't just check the page, they check what surrounds it. You'll build a network of supporting content that proves each letter of E-E-A-T.
Not a syllabus, a story. Here's how it actually unfolds.
We figure out if training even makes sense for your business. If it doesn't, we'll say so. No hard feelings.
You'll drive real keyword research tools to find the terms your customers actually type, map them to intent, and spot the gaps your competitors left open.
Titles, meta descriptions and headings that mirror the query, plus the content and E-E-A-T signals that prove you deserve the ranking.
Site structure, internal links, schema markup and FAQ blocks, the technical scaffolding that wins rich results and makes your pages easy to quote.
GEO and AEO: optimising so AI answer engines pull and cite your pages. The same structure that ranks you on Google gets you named in the answer.
Search Console, rank tracking and the monthly rhythm that keeps you climbing. We're gone, and it feels completely normal.
Training doesn't have to be the end. We're still here whenever you want us.
Ongoing supportNot hypotheticals. Here's what happened when these teams learned to run it themselves.
"Hedgehog's coaching and support has been vital in GluteGuard's growth. They are a critical part of our business, and we couldn't do without them."
"We have been working with Hedgehog Marketing for over 12 months now. They are extremely capable in SEO, strategy, sales funnels, automated email sequences, paid advertising, our focus has been on new sales and retention. They have a grassroots approach and understand small business. They are also good people to deal with too!"
"Working with the Hedgehog team has been fantastic so far. Teddi and Josh feel like an extension of our in-house team, super easy to talk to, relatable and reliable. They avoid the confusing lingo that a lot of agencies will use to keep you in the dark, and actually show you how to manage things on your own if that is how you wish to operate."
"Josh & Teddi are fantastic to work with. Extremely knowledgable at both a strategic and technical marketing level which takes so much pressure off and makes you feel like you're in control and confident in the decisions being made."
"We highly recommend the Hedgehog team for all your marketing needs! They are exceptionally knowledgeable, responsive, and have completely transformed our business."
"Josh is a highly skilled marketing expert with a can do attitude and full of great ideas. I have been lucky enough to work with Josh/Hedgehog for the last year and I couldn't recommend him enough. Everyone needs a Josh in their team!"
"I highly recommend Josh and the team if you are looking for expert advice on Meta Ads, marketing strategy, Google Ads and much more. Very experienced and knowledgeable, will definitely keep using Hedgehog."
"Hedgehog helped my organisation revamp our Meta advertising with bespoke advice and training sessions. The team was thorough and flexible, responding directly to our specific needs."
"Josh is an expert in his field and has a thorough understanding of organisations working in the NDIS space. His expertise in website SEO, Google Ads and content strategy have resulted in a record number of referrals for our service."
"Our team feel so lucky to have found Josh at Hedgehog. Josh's DIY digital marketing coaching has helped us to learn and grow our business considerably this year."
"Working with Josh at Hedgehog this year has been a game-changer! His ability to upskill our team in DIY Digital Marketing has left us more visible than ever."
"Josh is articulate and a very detailed digital marketing coach. He challenges assumptions and isn't afraid to tell it as it is, but then will support the execution tactics. I wouldn't hesitate recommending Hedgehog Marketing."
"Josh's flair for digital marketing strategy is second to none. An expert in Google Ads, Facebook Ads, website SEO and content strategy, Josh has a never-ending stream of advice on ways to improve our marketing efforts."
"There's so many digital marketing companies out there, but from the outset Hedgehog stood apart. You'd be crazy not to chat to Josh at Hedgehog."
"Josh is great to work with, very knowledgeable and personable. Can't recommend him highly enough!"
"Josh has been a god-send to our business. His speed to understand our business was exceptional which allowed us to make improvements right away. Josh is a critical part of our business and we couldn't do without him."
"Josh is a total marketing GURU. He gave me more information regarding SEO and Google Ads, specific to my business, in our first session than I had managed to self-learn in 7 years of being in business."
"Josh and the team at Hedgehog are outstanding digital consultants. Very thorough and transparent."
"Josh has been a brilliant support in establishing our digital marketing strategy across our group of products, and helping to upskill our internal team. His agency model is flexible and has worked really well."
"Josh is an incredibly skilled and passionate digital marketing consultant. His support was instrumental in helping our business grow, through innovative and tailored solutions."
"Hedgehog Marketing has provided so much value to my small business. Josh is full of knowledge, is detail oriented and always provides incredibly specific and tailored advice for my business."
"Josh has been working with a couple of my clients for almost a year now and his drive and multi-channel knowledge has been invaluable. It's fantastic having an unbiased view of all marketing channels."
"Hedgehog is methodical and has a brilliant understanding about what organisations really need and want."
"The team at Hedgehog didn't just tell us what to do, they taught us how to do it ourselves."
Focused on search here, but we train across every channel, each 1-on-1 inside your own accounts.
It's a one-off investment, priced by program and scope. You'll get the exact number on the intro call, before you commit to anything. No retainers, no lock-in contracts.
One session with us each week, plus a couple of hours applying it inside your own account. It's your program, in your own time, and we fit around your schedule.
No. If you can work a spreadsheet and an inbox, you're ready. We build everything with you, step by step, inside your own accounts.
Only for the AI enhancements. Building creative and landing pages with AI, and using AI to help manage your platforms (Meta only for now), runs on a Claude subscription. We'll get you set up during the program.
Completely fine, plenty of our clients do. The program is built around your starting point, whether that's zero or improving something you already run.
Everything stays with you: the accounts, the campaigns, the skills. We leave you capable, and we're on call whenever you want a second opinion or a hand with something new.
If you want marketing done for you without being involved, training isn't it, and we'll tell you that on the call. This is for people who want to own it.
Answer 5 quick questions and we'll tell you straight away if training makes sense for your business.
See if we're a fit →No obligation. If training isn't right for you, we'll tell you, and recommend what is.
