Google & Meta Ads Training

Learn ads.
Get sales.

Google Ads and Meta Ads, taught 1-on-1, inside your own accounts, on your real budget.

Not another course, and not an agency quietly spending your money. Eight weeks with a senior Hedgehog marketer: you build the campaigns, you press go, and you learn to read the numbers that turn clicks into enquiries.

After training, you'll be able to
  • Build and launch your own Google Ads and Meta Ads campaigns
  • Write ads and make creative that earns the click
  • Turn those clicks into enquiries and sales
  • Read the numbers and know exactly what to change
  • Keep it running yourself, no retainer required
Google Ads Meta Ads AI-Augmented 1-on-1, 8 weeks
See if we're a fit →

Is ads training right for you?

Answer 5 quick questions and we'll tell you straight which way in makes sense.

What best describes your role?
How big is your marketing team?
Are you currently running paid ads?
What's your main goal?
What's your monthly marketing budget?
Last step: how can we get in touch with you?

Your result is on the next screen. We'll follow up with the right program for you.

✓
You're a great fit.

This training was built for teams like yours.

Free. 25 minutes. No obligation.

✓
You’re a perfect fit for Ad Foundations.

The full Hedgehog ads training, self-serve – with your own AI marketing team and a live trainer every week. Your first month is free because you took the quiz.

  • ✓All three training modules – Make your ads, Build your campaigns, and Reporting
  • ✓Your own AI marketing team – the Hedgehog agents, set up around your business, not a generic GPT
  • ✓A live trainer call every single week – bring your screen, your ads, or just a question
  • ✓The community Q&A – real questions from real businesses, answered by our trainers
  • ✓Meta Ads and Google Ads both included, and no lock-in – the agents you set up stay yours
Find out more about Ad Foundations →

First month free, then $197 a month including GST. Cancel any time - cancel inside the first month and you pay nothing at all.

Think we got it wrong? Book a call with Josh to discuss your options.

✓
For larger teams, we build a custom program.

Teams of 6+ usually need group sessions, role-specific training, and a tailored rollout. Book a free intro call with Josh and he’ll scope it around your team.

Free. 25 minutes. No obligation.

What makes us different

Three ways to run your ads.
Only one leaves you able.

Here's how we stack up against the two most common alternatives.

Approach Group Training Hedgehog Traditional Agency
Model One-to-many, not personalised Done with you Done for you
Cost Cheaper, but generic One-off investment Expensive retainers
Strategy No custom strategy Bespoke strategy Cookie cutter
Creative Advisory only Mass-produced with AI, still high quality Low volume, high price
Flexibility Fixed class times In your own time Rigid contracts
Support In-person only, no replays Holistic, ongoing option Only while you pay

← Swipe to see all columns →

Who's training you

Real humans. In your corner.

Josh Berg
Josh Berg
Strategy Lead

Has worked with hundreds of marketing departments. Specialises in understanding the unique nuances of each business, and runs the creative side of every program.

Teddi Russell
Teddi Russell
Head of Implementation & Systems

Trains you on the platforms, the systems, the AI and the reporting. Makes the technical side feel simple.

Kelvin Zhu
Kelvin Zhu
Senior Trainer

Growth marketer out of high-performing startups - runs Meta and Google Ads end to end, with a sharp edge in conversion and lifecycle marketing.

Yesica Alfonso
Yesica Alfonso
Senior Trainer

Has trained 400-plus small businesses in Meta and Google Ads - a hands-on teacher who gets you building in the account, not watching her build it.

What you'll learn

Four modules that take you from "I don't know where to start" to running your own Google and Meta ads with confidence.

Module 01

Your custom strategy

We turn your market, budget and goals into a real plan for Google Ads and Meta Ads, targeting, messaging and campaign structure built for your business, not a template.

Module 02

Make your ads & landing pages

Build scroll-stopping social creative for Meta and high-intent search ads for Google with AI, plus the landing pages that turn both into real enquiries.

Press go ▶
Module 03

Build & launch your campaigns

Set up and launch real campaigns inside your own Google Ads and Meta Ads accounts, with us right beside you when you press go.

Module 04

Track the sales & improve

Set up conversion tracking properly, read the numbers, and optimise week after week so you know which ads are actually bringing in the money.

What the next 8 weeks look like.

Not a syllabus, a story. Here's how it actually unfolds.

Incoming call
Josh @ Hedgehog
25 min · no pitch · free
Accept
Before we start
A call. Not a pitch.

We figure out if training even makes sense for your business. If it doesn't, we'll say so. No hard feelings.

Your channel strategy
Campaign structure
Targeting
Messaging
Week 1
Your strategy. Not a template.

Campaign structure, targeting, and the message that lands, built around your goals and your market, not a template.

Ad builder
Headline · Description · CTA
Week 2
Ads that work.

We build your creatives and landing pages together. You'll understand why every headline and image is there.

Campaign status
Ready to launch
Press go ▶
Week 3
Launch day.

You build the campaigns. You press go. We're right next to you. It's nerve-wracking and exciting and you'll be fine.

Performance
Weeks 4 → 8
Weeks 4–8
Get good.

Weekly sessions to read the data, optimise what's running, and build confidence. Every question is welcome.

You're running it.
Independent · Confident · Yours
After
You're running your own ads.

We're gone. And it feels completely normal. You've got the campaigns, the skills, and the confidence to keep the leads coming yourself.

After your 8 weeks

We leave you capable, and we're on call whenever you want us.

Training doesn't have to be the end. We're still here whenever you want us.

Ongoing support

What we train on.

Two ad channels do the heavy lifting. Pick the one your customers are actually on, or learn both.

Paid Search
Google Ads

High-intent Search, Shopping & PMax campaigns that convert, and keep improving.

See program→
Paid Social
Meta Ads

Facebook & Instagram with AI creative that stops the scroll.

See program→

Once the ads are working

SEO and AI are where most people go next. We train on both, and we'll tell you honestly when they're worth your time and when they're not.

Organic & AI Search
SEO

Rank on Google and get cited by AI, the search structure that compounds.

See program→
The AI Layer
AI in Marketing

The AI workflows, prompts and agents that power every channel.

See program→

Real businesses. Real results.

Not hypotheticals. Here's what happened when these teams learned to run it themselves.

4.2×
Return on ad spend after 12 months of coached Meta & Google Ads
GluteGuard
3×
More leads per month within 6 months of training the internal team
Visions Fitness
62%
Reduction in cost-per-result after rebuilding Meta structure & creative
Thorne Harbour
+180%
Increase in qualified booking enquiries over 12 months of training
Accelerate Auto
Visions Fitness - Hedgehog client testimonial
Thorne Harbour Health - Hedgehog client testimonial
★★★★★

"Hedgehog's coaching and support has been vital in GluteGuard's growth. They are a critical part of our business, and we couldn't do without them."

Cass Green
GluteGuard
★★★★★

"We have been working with Hedgehog Marketing for over 12 months now. They are extremely capable in SEO, strategy, sales funnels, automated email sequences, paid advertising, our focus has been on new sales and retention. They have a grassroots approach and understand small business. They are also good people to deal with too!"

Andrew Bennetto
★★★★★

"Working with the Hedgehog team has been fantastic so far. Teddi and Josh feel like an extension of our in-house team, super easy to talk to, relatable and reliable. They avoid the confusing lingo that a lot of agencies will use to keep you in the dark, and actually show you how to manage things on your own if that is how you wish to operate."

Erin Leckie
★★★★★

"Josh & Teddi are fantastic to work with. Extremely knowledgable at both a strategic and technical marketing level which takes so much pressure off and makes you feel like you're in control and confident in the decisions being made."

Josh Byron
★★★★★

"We highly recommend the Hedgehog team for all your marketing needs! They are exceptionally knowledgeable, responsive, and have completely transformed our business."

Thrive 365
★★★★★

"Josh is a highly skilled marketing expert with a can do attitude and full of great ideas. I have been lucky enough to work with Josh/Hedgehog for the last year and I couldn't recommend him enough. Everyone needs a Josh in their team!"

Naomi Creative
★★★★★

"I highly recommend Josh and the team if you are looking for expert advice on Meta Ads, marketing strategy, Google Ads and much more. Very experienced and knowledgeable, will definitely keep using Hedgehog."

Anthony F
Lower Lipid
★★★★★

"Hedgehog helped my organisation revamp our Meta advertising with bespoke advice and training sessions. The team was thorough and flexible, responding directly to our specific needs."

Joel Parker
Thorne Harbour Health
★★★★★

"Josh is an expert in his field and has a thorough understanding of organisations working in the NDIS space. His expertise in website SEO, Google Ads and content strategy have resulted in a record number of referrals for our service."

Kim Magee
★★★★★

"Our team feel so lucky to have found Josh at Hedgehog. Josh's DIY digital marketing coaching has helped us to learn and grow our business considerably this year."

Brooke Cull
Visions Fitness
★★★★★

"Working with Josh at Hedgehog this year has been a game-changer! His ability to upskill our team in DIY Digital Marketing has left us more visible than ever."

Michael Yole
Visions Fitness
★★★★★

"Josh is articulate and a very detailed digital marketing coach. He challenges assumptions and isn't afraid to tell it as it is, but then will support the execution tactics. I wouldn't hesitate recommending Hedgehog Marketing."

Jonathan Pedersen
★★★★★

"Josh's flair for digital marketing strategy is second to none. An expert in Google Ads, Facebook Ads, website SEO and content strategy, Josh has a never-ending stream of advice on ways to improve our marketing efforts."

Kerri-ann Hogan
Narangba Timbers
★★★★★

"There's so many digital marketing companies out there, but from the outset Hedgehog stood apart. You'd be crazy not to chat to Josh at Hedgehog."

Pat Amey
Visions Fitness Centre
★★★★★

"Josh is great to work with, very knowledgeable and personable. Can't recommend him highly enough!"

Brad Inch
★★★★★

"Josh has been a god-send to our business. His speed to understand our business was exceptional which allowed us to make improvements right away. Josh is a critical part of our business and we couldn't do without him."

Sylvie Jemali
★★★★★

"Josh is a total marketing GURU. He gave me more information regarding SEO and Google Ads, specific to my business, in our first session than I had managed to self-learn in 7 years of being in business."

Bodie Geck
BB Garage
★★★★★

"Josh and the team at Hedgehog are outstanding digital consultants. Very thorough and transparent."

Matthew J
★★★★★

"Josh has been a brilliant support in establishing our digital marketing strategy across our group of products, and helping to upskill our internal team. His agency model is flexible and has worked really well."

Melanie McKenzie
★★★★★

"Josh is an incredibly skilled and passionate digital marketing consultant. His support was instrumental in helping our business grow, through innovative and tailored solutions."

Tristram Peters
★★★★★

"Hedgehog Marketing has provided so much value to my small business. Josh is full of knowledge, is detail oriented and always provides incredibly specific and tailored advice for my business."

Chloe de Winter
★★★★★

"Josh has been working with a couple of my clients for almost a year now and his drive and multi-channel knowledge has been invaluable. It's fantastic having an unbiased view of all marketing channels."

Joe Romeo
★★★★★

"Hedgehog is methodical and has a brilliant understanding about what organisations really need and want."

Scott O'Halloran
The Timber Yard
★★★★★

"The team at Hedgehog didn't just tell us what to do, they taught us how to do it ourselves."

Ange Wall
Accelerate Automotive

Questions, answered straight.

What does it cost?

It's a one-off investment, priced by program and scope. You'll get the exact number on the intro call, before you commit to anything. No retainers, no lock-in contracts.

How much time do I need each week?

One session with us each week, plus a couple of hours applying it inside your own account. It's your program, in your own time, and we fit around your schedule.

Do I need to be technical?

No. If you can work a spreadsheet and an inbox, you're ready. We build everything with you, step by step, inside your own accounts.

Do I need any AI subscriptions?

Only for the AI enhancements. Building creative and landing pages with AI, and using AI to help manage your platforms (Meta only for now), runs on a Claude subscription. We'll get you set up during the program.

What if I'm starting from scratch?

Completely fine, plenty of our clients do. The program is built around your starting point, whether that's zero or improving something you already run.

What happens after the 8 weeks?

Everything stays with you: the accounts, the campaigns, the skills. We leave you capable, and we're on call whenever you want a second opinion or a hand with something new.

Who is this NOT for?

If you want marketing done for you without being involved, training isn't it, and we'll tell you that on the call. This is for people who want to own it.

Josh Berg and Teddi Russell

Ready to run your own ads?

Answer 5 quick questions and we'll tell you straight away if ads training makes sense for your business.

See if we're a fit →

No obligation. If training isn't right for you, we'll tell you, and recommend what is.