Google Ads Training

8 weeks from now,
you're the Google Ads expert.

The only program that trains you 1-on-1, inside your own accounts, with live data.

Not watching an agency spend your Google Ads budget. Actually building the campaigns, writing the ads, and reading the data, inside your own Google Ads account.

After training, you'll be able to
  • Build and launch your own campaigns
  • Read performance data and know what to change
  • Write ads that win the click with AI
  • Make confident marketing decisions, no agency required
  • Run AI-augmented Google Ads campaigns
Search Shopping Performance Max AI-Augmented

Is this training right for you?

Answer 5 quick questions to see if you're a fit.

What best describes your role?
How big is your marketing team?
Are you currently running Google Ads?
What's your main goal?
What's your monthly marketing budget?
Last step: how can we get in touch with you?

Your result is on the next screen. We'll follow up with the right program for you.

No spam, no mailing list. We'll only use this to follow up about your training.

You're a great fit.

This training was built for teams like yours. Grab a free intro call with Josh to discuss your Google Ads training program.

Free. 25 minutes. No obligation.

Let’s work out the timing.

Timing doesn't have to be locked in today. Grab a free intro call with Josh and you can map out what makes sense from here.

Free. 25 minutes. No obligation.

For larger teams, we build a custom program.

Teams of 6+ usually need group sessions, role-specific training, and a tailored rollout. Book a free intro call with Josh and he’ll scope it around your team.

Free. 25 minutes. No obligation.

Availability
We take on 3 new clients a month.
JulyFully booked ✅
August1 spot
September1 spot
October2 spots
November3 spots

What makes us different

Three ways to do marketing.
Only one builds capability.

Here's how we stack up against the two most common alternatives.

Approach Group Training Hedgehog Traditional Agency
Model One-to-many, not personalised Done with you Done for you
Cost Cheaper, but generic One-off investment Expensive retainers
Strategy No custom strategy Bespoke strategy Cookie cutter
Creative Advisory only Mass-produced with AI, still high quality Low volume, high price
Flexibility Fixed class times In your own time Rigid contracts
Support In-person only, no replays Holistic, ongoing option Only while you pay

← Swipe to see all columns →

Who's training you

Two humans. In your corner.

Josh Berg
Josh Berg
Strategy Lead

Has worked with hundreds of marketing departments. Specialises in understanding the unique nuances of each business, and runs the creative side of every program.

Teddi Russell
Teddi Russell
Head of Implementation & Systems

Trains you on the platforms, the systems, the AI and the reporting. Makes the technical side feel simple.

Capture the intent. Match the message.

High-intent search is the warmest traffic there is, someone typing exactly what they need. You'll learn to mirror their words in the ad, then echo them again on the landing page. That end-to-end match is what wins the click and the enquiry.

1 High-intent search

A real problem, ready to act right now.

2 The matching ad
Sponsored · yourbusiness.com.au
Emergency Plumber Melbourne | 24/7 Response & Upfront Pricing
Licensed local plumbers. No call-out fee, fixed quotes before we start.

Their search in the headline. Your USPs right beside it.

3 The matching page
Emergency Plumber in Melbourne
24/7 · No call-out fee · Fixed quotes upfront
Get a fixed quote →

The same words greet them the second they land.

That tight match, search → ad → page, is what lifts your Quality Score, lowers your cost-per-click, and turns clicks into real enquiries. It's the core of what you'll build.

What you'll learn

Four modules that take you from "I don't know where to start" to running your own marketing with confidence.

Module 01

Your custom strategy

We turn your market, budget and goals into a real plan, targeting, messaging and campaign structure built for your business, not a template.

Module 02

Make your ads & landing pages

Build scroll-stopping ad creative and landing pages with AI, the assets that win attention and turn clicks into real enquiries.

Press go ▶
Module 03

Build & launch your campaigns

Set up and launch real campaigns inside your own accounts, with us right beside you when you press go.

Module 04

Track results & improve

Read the numbers, know exactly what to change, and optimise week after week until running it yourself feels normal.

What the next 8 weeks look like.

Not a syllabus, a story. Here's how it actually unfolds.

Incoming call
Josh @ Hedgehog
25 min · no pitch · free
Accept
Before we start
A call. Not a pitch.

We figure out if training even makes sense for your business. If it doesn't, we'll say so. No hard feelings.

Your Google strategy
Campaign structure
Keywords & targeting
Ad copy & message
Week 1
Your strategy. Not a template.

Campaign and keyword structure, targeting, and the ad copy that wins the click, built around your goals and your market, not a template.

Ad builder
Headline · Description · CTA
Week 2
Ads that work.

We write your headlines, descriptions and landing pages together, you'll understand why every line is there.

Campaign status
Ready to launch
Press go ▶
Week 3
Launch day.

You build the campaigns. You press go. We're right next to you. It's nerve-wracking and exciting and you'll be fine.

Performance
Weeks 4 → 8
Weeks 4–8
Get good.

Weekly sessions to read the data, optimise what's running, and build confidence. Every question is welcome.

You're running it.
Independent · Confident · Yours
After
You're the Google Ads expert now.

We're gone. And it feels completely normal. You've got the skills, the strategy, and the confidence to do this yourself.

After your 8 weeks

We leave you capable, and we're on call whenever you want us.

Training doesn't have to be the end. We're still here whenever you want us.

Ongoing support

Real businesses. Real results.

Not hypotheticals. Here's what happened when these teams learned to run it themselves.

4.2×
Return on ad spend after 12 months of coached Meta & Google Ads
GluteGuard
More leads per month within 6 months of training the internal team
Visions Fitness
62%
Reduction in cost-per-result after rebuilding Meta structure & creative
Thorne Harbour
+180%
Increase in qualified booking enquiries over 12 months of training
Accelerate Auto
★★★★★

"Hedgehog's coaching and support has been vital in GluteGuard's growth. They are a critical part of our business, and we couldn't do without them."

Cass Green
GluteGuard
★★★★★

"We have been working with Hedgehog Marketing for over 12 months now. They are extremely capable in SEO, strategy, sales funnels, automated email sequences, paid advertising, our focus has been on new sales and retention. They have a grassroots approach and understand small business. They are also good people to deal with too!"

Andrew Bennetto
★★★★★

"Working with the Hedgehog team has been fantastic so far. Teddi and Josh feel like an extension of our in-house team, super easy to talk to, relatable and reliable. They avoid the confusing lingo that a lot of agencies will use to keep you in the dark, and actually show you how to manage things on your own if that is how you wish to operate."

Erin Leckie
★★★★★

"Josh & Teddi are fantastic to work with. Extremely knowledgable at both a strategic and technical marketing level which takes so much pressure off and makes you feel like you're in control and confident in the decisions being made."

Josh Byron
★★★★★

"We highly recommend the Hedgehog team for all your marketing needs! They are exceptionally knowledgeable, responsive, and have completely transformed our business."

Thrive 365
★★★★★

"Josh is a highly skilled marketing expert with a can do attitude and full of great ideas. I have been lucky enough to work with Josh/Hedgehog for the last year and I couldn't recommend him enough. Everyone needs a Josh in their team!"

Naomi Creative
★★★★★

"I highly recommend Josh and the team if you are looking for expert advice on Meta Ads, marketing strategy, Google Ads and much more. Very experienced and knowledgeable, will definitely keep using Hedgehog."

Anthony F
Lower Lipid
★★★★★

"Hedgehog helped my organisation revamp our Meta advertising with bespoke advice and training sessions. The team was thorough and flexible, responding directly to our specific needs."

Joel Parker
Thorne Harbour Health
★★★★★

"Josh is an expert in his field and has a thorough understanding of organisations working in the NDIS space. His expertise in website SEO, Google Ads and content strategy have resulted in a record number of referrals for our service."

Kim Magee
★★★★★

"Our team feel so lucky to have found Josh at Hedgehog. Josh's DIY digital marketing coaching has helped us to learn and grow our business considerably this year."

Brooke Cull
Visions Fitness
★★★★★

"Working with Josh at Hedgehog this year has been a game-changer! His ability to upskill our team in DIY Digital Marketing has left us more visible than ever."

Michael Yole
Visions Fitness
★★★★★

"Josh is articulate and a very detailed digital marketing coach. He challenges assumptions and isn't afraid to tell it as it is, but then will support the execution tactics. I wouldn't hesitate recommending Hedgehog Marketing."

Jonathan Pedersen
★★★★★

"Josh's flair for digital marketing strategy is second to none. An expert in Google Ads, Facebook Ads, website SEO and content strategy, Josh has a never-ending stream of advice on ways to improve our marketing efforts."

Kerri-ann Hogan
Narangba Timbers
★★★★★

"There's so many digital marketing companies out there, but from the outset Hedgehog stood apart. You'd be crazy not to chat to Josh at Hedgehog."

Pat Amey
Visions Fitness Centre
★★★★★

"Josh is great to work with, very knowledgeable and personable. Can't recommend him highly enough!"

Brad Inch
★★★★★

"Josh has been a god-send to our business. His speed to understand our business was exceptional which allowed us to make improvements right away. Josh is a critical part of our business and we couldn't do without him."

Sylvie Jemali
★★★★★

"Josh is a total marketing GURU. He gave me more information regarding SEO and Google Ads, specific to my business, in our first session than I had managed to self-learn in 7 years of being in business."

Bodie Geck
BB Garage
★★★★★

"Josh and the team at Hedgehog are outstanding digital consultants. Very thorough and transparent."

Matthew J
★★★★★

"Josh has been a brilliant support in establishing our digital marketing strategy across our group of products, and helping to upskill our internal team. His agency model is flexible and has worked really well."

Melanie McKenzie
★★★★★

"Josh is an incredibly skilled and passionate digital marketing consultant. His support was instrumental in helping our business grow, through innovative and tailored solutions."

Tristram Peters
★★★★★

"Hedgehog Marketing has provided so much value to my small business. Josh is full of knowledge, is detail oriented and always provides incredibly specific and tailored advice for my business."

Chloe de Winter
★★★★★

"Josh has been working with a couple of my clients for almost a year now and his drive and multi-channel knowledge has been invaluable. It's fantastic having an unbiased view of all marketing channels."

Joe Romeo
★★★★★

"Hedgehog is methodical and has a brilliant understanding about what organisations really need and want."

Scott O'Halloran
The Timber Yard
★★★★★

"The team at Hedgehog didn't just tell us what to do, they taught us how to do it ourselves."

Ange Wall
Accelerate Automotive

We also teach…

Focused on one channel here, but we train across all of them, each 1-on-1 inside your own accounts.

Questions, answered straight.

What does it cost?

It's a one-off investment, priced by program and scope. You'll get the exact number on the intro call, before you commit to anything. No retainers, no lock-in contracts.

How much time do I need each week?

One session with us each week, plus a couple of hours applying it inside your own account. It's your program, in your own time, and we fit around your schedule.

Do I need to be technical?

No. If you can work a spreadsheet and an inbox, you're ready. We build everything with you, step by step, inside your own accounts.

Do I need any AI subscriptions?

Only for the AI enhancements. Building creative and landing pages with AI, and using AI to help manage your platforms (Meta only for now), runs on a Claude subscription. We'll get you set up during the program.

What if I'm starting from scratch?

Completely fine, plenty of our clients do. The program is built around your starting point, whether that's zero or improving something you already run.

What happens after the 8 weeks?

Everything stays with you: the accounts, the campaigns, the skills. We leave you capable, and we're on call whenever you want a second opinion or a hand with something new.

Who is this NOT for?

If you want marketing done for you without being involved, training isn't it, and we'll tell you that on the call. This is for people who want to own it.

Josh Berg and Teddi Russell

Ready to own your marketing?

Answer 5 quick questions and we'll tell you straight away if training makes sense for your business.

See if we're a fit →

No obligation. If training isn't right for you, we'll tell you, and recommend what is.