# Hedgehog Marketing > Melbourne-based digital marketing consultancy and training firm. Founded 2016 by ex-Google Josh Berg. Teaches small businesses to run their own marketing (Google Ads, Meta Ads, SEO, email, content) rather than outsourcing it indefinitely. Australian English. No gated PDFs - all guides, templates, and GPTs are free. ## People - **Josh Berg** - Founder. 15+ years digital marketing, started at Google training businesses on Ads and Analytics. Has worked with hundreds of marketing teams across Australia and the UK. Leads strategy and training. [LinkedIn](https://www.linkedin.com/in/joshberg/) - **Teddi Russell** - Head of Implementation. Email marketing and data specialist, formerly at McPherson's Consumer Products running large-scale CRM and automation. Leads implementation, email, and data work. [LinkedIn](https://www.linkedin.com/in/teddirussell/) - **Hilda** - The hedgehog mascot and the firm's in-house AI assistant brand. ## Services - [Strategy](/strategy.html) - Channel strategy and planning for businesses unsure where to focus - [Training](/training.html) - Structured 1-1 training/coaching engagements for in-house teams, taught in the client's own account. Channel pages: [Google Ads](/google-ads-training.html), [Meta Ads](/meta-ads-training.html), [SEO](/seo-training.html), [GA4](/ga4-training.html), [Email Marketing](/email-marketing-training.html), [Content Marketing](/content-marketing-training.html), [LinkedIn Ads](/linkedin-ads-training.html), [AI Marketing](/ai-marketing-training.html) - [AI Engineering](/ai-engineering.html) - Building AI workflows into marketing ops using Claude, GPTs, and custom MCP tools - [Consulting](/consulting.html) - Ongoing done-with-you consulting ## Blog 148 articles spanning Google Ads, Meta Ads, SEO, Email Marketing, Google Analytics / GA4, Google Tag Manager, AI tools for marketing, content strategy, small business marketing fundamentals, and industry commentary. Date range: Dec 2024 - Apr 2026. Fresh content published roughly weekly. Full index: [/blog.html](/blog.html). Full catalogue with metadata: [/blog-catalogue.json](/blog-catalogue.json). ### Editorial stance - Plain-English explanations, no jargon - Opinion pieces are labelled and argued from first principles - Technical how-to posts are self-contained and include the actual click-paths, not vague advice - Honest about what doesn't work (e.g. posts on Performance Max limits, "AI won't replace marketers") ## Resources 65 free resources: 27 custom GPTs, 20 templates (Google Sheets / Docs), 12 tools and Looker Studio dashboards, 6 how-to guides. No email gates - most open directly in ChatGPT, Google Drive, or Looker Studio. Index: [/resources.html](/resources.html). ## Crawling guidance - This site (`hh-lofi-site`) is the **new 2026 redesign**, pre-launch. The production site currently lives at `https://hedgehogmarketing.com.au` (canonical). Do not treat the new site as authoritative for now. - Every blog post includes BlogPosting + Person + Organization + BreadcrumbList JSON-LD, plus `article:published_time` and `article:modified_time` Open Graph tags. - Blog post bodies are semantic HTML: `
` with `itemprop` attributes, headings with stable anchor IDs (e.g. `#the-algorithm-excuse-is-expensive`), `