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Hi I’m Josh, think of me as your freelance digital expert and marketing mentor.
I am a digital marketing consultant that specialises in small and medium size businesses. By nature of my operating model, I provide trusted independent advice that has no bias. That means I'm focused on one thing - helping your business grow.
I'll audit your performance, provide a bespoke digital marketing plan, train you (and your team) to run your own marketing function and provide you with hands on support along the way.
We're a good fit if ...
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You’re a small or medium sized business.
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You’re looking to improve your online results - selling more products or generating more leads, achieving brand awareness or supporting your offline marketing efforts.
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Your business is up and running with a proven product or service.
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You’re ready to get your hands dirty and implement a concise strategy or are willing to hire recommended freelancers to implement the work for you.
The Hedgehog Difference
AGENCY
Do it for you
❌ Expensive
❌ Cookie cutter approach
❌ Lack of transparency
❌ No custom strategy
Hedgehog
Done with you
✅ Bespoke strategy
✅ Expert coaching
✅ Build your owned marketing function
✅ Holistic approach across all marketing channels
✅ Expert technical implementation
✅ Practical knowledge, not just boring theory
✅ Learn in your own accounts, not your teacher’s
✅ Build a habit of getting things done
✅ On demand support
ONLINE
LEARNING
Do it yourself
❌ No support
❌ Learn in other accounts
❌ Theory, not practical
❌ Boring experience
How I can work with you
My services have been purpose built from over 10 years of working with Australian businesses. Choose one or all of the below.
Unbiased Actionable Planning
I'll work with you to develop a bespoke digital marketing plan that is crafted for your business. It will holistically focus on all digital channels & step out key monthly and quarterly actions.
Due to the model of my business, I'm able to be unbiased and recommend strategies that will work - not those that will make me more money.
Hands On Guidance & Support
I'll help guide you through the implementation of your bespoke marketing plan & provide on demand support. You'll have your hand held so that you can action tasks without ambiguity.
In regular sessions, I'll keep you and your team on track to deliver your new digital marketing plan. I'll give you the tools, dedication & advice so that you can do things the easy way.
Personalised 1-1 Training
I'll get you and your team trained up to manage your own digital ads campaigns. I'll help you set up your first campaigns and know what to look out for so that you can start managing your paid media internally.
I'll provide you with ongoing support so that you are never left wondering around ads platforms in ambiguity.
Brutally Honest Reporting
Get a comprehensive review of your core digital marketing channels and website performance. Because I don't implement campaigns, my reports are 100% independent, honest and free of any bias. I'll tell you how it is, no holds barred.
You'll get a crystal clear understanding of your digital marketing performance, and be able to ask me to present a data set to back up any findings.
Personalised 1-1 Training
Extensive Platform Training
We provide three forms of custom training, supporting you in your own accounts.
1-1 coaching sessions, bespoke platform training and set up & handover programs to assist small and medium businesses with their digital marketing.
Build a clear marketing function
Be confident in your marketing
I'll help break down your marketing function into simple steps, so that you know exactly where your focus should be and how to implement.
Build a habit of getting things done
Starting and stopping new ideas damages motivation and doesn't produce results. I'll help you stay accountable in our regular sessions so that you start getting things done.
Take the fast track to proven strategies
Stop wasting your time doing things the hard way. I'll suggest proven strategies and tactics that have worked with similar businesses so you can stop guessing.
Sounds interesting?
Every time we get out of a meeting with Josh we say to each other, “man, he’s so great!” We’re a small socially-minded company. We got to the point where we were at the end of our skillset and needed to outsource our digital marketing, but still to be careful with how we invest our resources. Josh totally gets it. He listens carefully to what we need, is proactive in recommending the best way forward, and transparent about the resources required. He creates great tools for us to measure progress, connects us with experts, and helps us stay on track as our goals change. He’s generous, creative, collaborative, flexible and responsive to feedback. I have recommended him to others and will continue to do so.
Aviva Beecher Kelk
Co-Founder at Clickability
Meet your Marketing Dashboard
Included for all Hedgehog clients
A simple, high level overview of your digital marketing performance.
An automatic, interactive dashboard that hooks directly into your website & core marketing channel analytics. You'll get an understanding of where your website traffic and social traffic is coming from, its behaviour in your funnel and your combined return on ad spend across paid media.
Your dashboard will cover all marketing channels and not favour any one. It will help you to read between the lines of which channels are truly driving results, and which are piggybacking.
You will finally have a clear and concise understanding of your digital marketing performance at a glance.
Why work with Josh?
Trusted, independent advice. Bias-free.
I'll be brutally honest & tell you how it is. I'll hide nothing from your reports and will plan your digital marketing strategy with no conflict of interest.
No lock in contracts or minimum terms.
I don't believe in lock in contracts or forcing you to stay (how crazy). If I'm not providing value, I'll stop charging. Simple as that.
You work directly with experts
We've helped over 200 small businesses in Australia and around the world to sell more online. We're on a mission to help businesses take back control of their digital marketing, because nothing gets the job done like in-house passion.
Every time we get out of a meeting with Josh we say to each other, “man, he’s so great!” We’re a small socially-minded company. We got to the point where we were at the end of our skillset and needed to outsource our digital marketing, but still to be careful with how we invest our resources. Josh totally gets it. He listens carefully to what we need, is proactive in recommending the best way forward, and transparent about the resources required. He creates great tools for us to measure progress, connects us with experts, and helps us stay on track as our goals change. He’s generous, creative, collaborative, flexible and responsive to feedback. I have recommended him to others and will continue to do so.
Aviva Beecher Kelk
Co-Founder at Clickability
